Author / Meg Erlewine

“What is the one thing we don’t leave home without?” asked Marki Lemons-Ryhal as she opened the “Raise Your Social Media Marketing to the Next Level” forum at the 2012 NAR® conference in Orlando, Fla. The answer, unsurprisingly, was our cell phones. Lemons-Ryhal used this example to illustrate how our phones have become an extension…

Nestled just off of Purdue University’s bustling campus, New Chauncey Housing Incorporated works to keep the West Lafayette, Ind., neighborhood of New Chauncey a vibrant place to live. The non-profit housing corporation opened its doors in 1998, when members of the neighborhood association saw that their beloved neighborhood was in danger of turning into student…

The active lifestyle demographic is a lucrative and growing market. Because it encompasses such a wide variety of audiences, it offers you a huge range of marketing opportunities. As we’ve mentioned before, this demographic is often goal-driven, but these goals range as well. They span from simply getting in shape and living a healthy, active…

Social media is here to stay and it’s time to join the party. A strategic and mindful approach to social media can allow you to reach your audience in new, more personable ways, maintain the business you currently have and, ideally, branch out and make new connections. Creating a strategic social media plan may sound…

In the pursuit of increasing revenue in recruitment sections at the 2012 SCAMA conference, the conversation turned to career fairs. Like everything else, newspapers are looking for innovative spins on this tried-and-true staple of the employment industry. During the discussion, The Florida Times-Union’s Beth Wardlaw (Telephone Sales Manager) boasted about her paper’s recent success with…

Getting a parent’s attention is a difficult task. It is divided between work, kids and the possibility of a social life. For advertisers, and newspapers alike, it’s important to thoroughly investigate this target market in order to convey their message clearly. Though it may seem a tedious task, it’ll be well worth the effort —…

Newspapers in Education is a great program to spread awareness of newspapers and help educate kids at the same time. However, for the most part, it’s chiefly editorial based. So, you may be asking yourself, “What can the advertising department do to both help this program and bring in revenue at the same time?” The…

Even in this downtrodden economy, the wedding industry has remained a lucrative business. While it did take a hit during the 2008 recession, Bookmorebrides.com reports that it’s beginning to see signs of recovery — albeit, with a few changes. There has been a shift in the buying psychology of brides, with DIY and smaller weddings…

According to the Borrell Associates, mobile couponing is “the fastest growing and most obvious mobile marketing application.” Mobile coupon spending is growing at an average cumulative rate of nearly 78 percent. So, how can you take advantage of this growing trend? The first step is to understand what mobile couponing is and whom it can…

Over the last few years, we’ve seen a rise in the foodie demographic. From the growing popularity of cooking shows like Top Chef, celebrity chefs, specialty dining (gourmet restaurants, farm-to-table, food trucks, buy local, etc.), it’s hard to deny — everyone is a bit epicurious these days. And let’s face it — everyone has to…