jobfairs

Job Fairs Go Soft: Increase revenue with this unique approach

May 19, 2013

In the pursuit of increasing revenue in recruitment sections at the 2012 SCAMA conference, the conversation turned to career fairs. Like everything else, newspapers are looking for innovative spins on this tried-and-true ...

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parenttrap

The Parent Trap: Attracting the divided attention of parents

May 19, 2013

Getting a parent’s attention is a difficult task. It is divided between work, kids and the possibility of a social life. For advertisers, and newspapers alike, it’s important to thoroughly investigate this target market ...

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NIE

Newspapers in Education Brings in Revenue for Newspapers

May 19, 2013

Newspapers in Education is a great program to spread awareness of newspapers and help educate kids at the same time. However, for the most part, it’s chiefly editorial based. So, you may be asking yourself, “What can the ...

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marryingkind

The Marrying Kind: Tips on marketing to brides

May 19, 2013

Even in this downtrodden economy, the wedding industry has remained a lucrative business. While it did take a hit during the 2008 recession, Bookmorebrides.com reports that it’s beginning to see signs of recovery — ...

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